I'm a Product Designer based in Italy 🇮🇹, passionate about turning complexity into clarity.
I design digital experiences that bridge product, business, and technology. From empowering users through thoughtful workflows to creating playful, engaging interfaces inspired by games and space (when possible).
Currently at Treedom 🌳, making satellite data readable for people and sustainability measurable for businesses. Previously built open-source app for 120,000 students and co-designed educational platforms that teachers actually enjoy using.
When I'm not designing, you'll find me exploring comics, video games, or dreaming about the stars.
Design in action
ESA Satellite Tree Monitoring System
Transforming complex satellite data into actionable insights for non-technical users across Ecuador and Madagascar.
Digital School Register
Modernizing Italy's education infrastructure while achieving 95% adoption among 3,000+ teachers.
Treedom B2B Dashboard
Empowering companies to track environmental impact, increasing retention by 40% and identifying €2M in new opportunities.
Treedom Design System
Creating scalable design infrastructure that reduced development time by 30% while unifying experiences across platforms.
Building my own money management app after testing 15+ existing solutions that all missed the mark. Focus on transaction categorization that actually makes sense and budgeting that adapts to real life rather than forcing rigid categories. Currently prototyping the insight engine that identifies spending patterns without judgment, because guilt isn't a sustainable financial strategy.
Self-hosted Google Photos alternative on Raspberry Pi, managing 50,000+ family photos. Key learning: the best interface is invisible. Automatic backup, facial recognition, and search that just works. Privacy and ownership without sacrificing convenience.
Side project exploring gamified micro-learning. Built end-to-end from research through App Store release. Key learning: retention mechanics that work in games (streaks, rewards) need careful adaptation for education. The cognitive load of learning requires simpler UI than gaming allows.
Released to 120,000 Sapienza students. Designed a mobile interface to streamline access to academic resources and student services, focusing on usability and accessibility. Key insight: large-scale educational apps must prioritize clarity and minimal cognitive load for diverse users.
I'm a Product Designer based in Italy 🇮🇹, passionate about turning complexity into clarity.
I design digital experiences that bridge product, business, and technology. From empowering users through thoughtful workflows to creating playful, engaging interfaces inspired by games and space.
Currently at Treedom 🌳, making satellite data readable for people and sustainability measurable for businesses.
List coming soon.
What I've been reading.
Loading…
Transforming complex satellite data into actionable insights for non-technical users, enabling Ecuador and Madagascar to monitor environmental changes in real-time.
The ESA platform democratizes access to satellite environmental data, previously accessible only to scientists. As lead designer, I created an intuitive interface that translates complex datasets into clear visualizations for farmers and land managers across Madagascar and Ecuador.
Agricultural stakeholders need environmental data for decision-making but lack the technical expertise to interpret raw satellite information. Current tools require 15+ minutes of analysis and scientific knowledge, creating barriers to adoption.
To understand how non-technical users interact with complex data, I conducted 25 interviews with farmers and land managers, facilitated 3 workshops with ESA scientists, and shadowed current data analysts.
How might we simplify satellite data without losing scientific accuracy?
I collaborated with ESA scientists to establish accuracy thresholds for simplified visualizations while maintaining scientific integrity. With engineers, I mapped API constraints for real-time processing and data layering capabilities.
How might we create an adaptive interface that serves both novice and expert users?
I synthesized research findings into a journey map visualizing the decision-making process from data request to action, identifying where different user types diverged. With the PM, we prioritized user profiles that automatically adjust interface complexity based on usage patterns.
Modernizing Italy's education infrastructure while achieving 95% adoption among 3,000+ teachers.
The Digital School Register transforms a legacy government system into a modern, accessible platform serving 3,000+ teachers across 50 schools. As co-lead designer, I balanced strict regulatory requirements with intuitive user experience to achieve unprecedented adoption rates.
Teachers aged 35-65 struggle with the mandatory digital grade reporting system. The existing platform generates 200+ daily support tickets with 40% error rates in data entry, causing compliance issues and teacher frustration.
To understand the intersection of regulatory requirements and user needs, I conducted 30 shadowing sessions during grade entry, analyzed 6 months of support tickets, and facilitated 5 co-design workshops.
How might we ensure 100% compliance while reducing cognitive load?
Weekly validation sessions with legal teams ensured every interaction pattern met regulatory standards. I mapped competing priorities between ministry (compliance), teachers (simplicity), and directors (efficiency), using collaborative workshops to find common ground.
How might we make compliance feel effortless rather than enforced?
I facilitated 6 sessions mixing teachers, directors, and ministry reps, using card sorting and journey mapping to redesign information architecture collaboratively.
Empowering companies to track and communicate environmental impact, increasing retention by 40% and identifying €2M in new opportunities.
The B2B Dashboard transformation enabled 500+ corporate clients to quantify, visualize, and share their environmental impact. As lead designer, I turned abstract sustainability metrics into compelling business narratives that drive retention and growth.
B2B clients struggled to justify ROI of environmental initiatives to their stakeholders. Manual report creation took 4+ hours monthly, while 30% annual churn indicated clients couldn't demonstrate value internally.
To understand enterprise sustainability reporting needs, I conducted 40 interviews with decision-makers, analyzed 200 support tickets, and attended quarterly business reviews.
How might we automate reporting while maintaining customization needs?
I led a Design Sprint with 8 senior stakeholders, using RICE scoring for feature prioritization and identifying €2M in untapped opportunities.
How might we help companies connect environmental action to business value?
Working with the CEO and Sales Director, we repositioned the dashboard from reporting tool to business intelligence platform, focusing on correlating environmental initiatives with business KPIs.
Creating scalable design infrastructure that reduced development time by 30% while unifying experiences across platforms.
The Treedom Design System unified design language across B2C and B2B products, establishing a single source of truth for design decisions. As system lead, I transformed fragmented components into cohesive, scalable infrastructure used by the entire product org.
Design inconsistencies across products caused 40% development rework, diluted brand presence, and increased QA cycles. Teams worked in silos, recreating similar components with different implementations: the same button existed in seven variations across the codebase.
To understand the full scope of fragmentation, I audited 250+ components across platforms, interviewed 15 team members about pain points, and analyzed development velocity metrics over 6 months.
How might we establish a shared foundation without halting product delivery?
I ran a full component audit, tagging each element by usage frequency and duplication count. This gave us a prioritized migration roadmap that fixed the most-used components first for maximum leverage with minimum disruption.
How might we make the design system the path of least resistance?
I embedded with the engineering team for two sprints to understand their workflow. The insight: engineers needed components that worked out-of-the-box, with clear migration guides and a low-friction contribution process so they felt ownership rather than obligation.
